Coca-Cola

Coca-Cola Designated Driver Campaign Calls for a Safe and Happy Christmas

Coca-Cola Great Britain (CCGB) is bringing back its popular Designated Driver campaign to reward responsible drivers with free drinks this festive period.  Now in its fourth year, the activity offers consumers a buy-one-get-one free offer on Coca-Cola and Diet Coke and is supported by digital, POS as well as backing from the Department for Transport’s THINK! road-safety initiative.

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Diet Coke Is Showing How to Burn One Calorie

Diet Coke is showing Australian women a number of great ways to burn the one calorie they get by consuming two 200 ml serving of the drink (each of them has 0.5 calorie). On the heels of a hugely successful ‘Share a Coke’ campaign launched in fall to help people reconnect with their friends by personalizing cans and sharing virtual versions of the packaging (it’s still running), the Diet Coke brand is rolling out a new promotion entitled ‘One Calorie Burnt in a Moment’ targeted at women.

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Coca-Cola Introduces Red ‘Arctic Home’ Cans and Joins (RED)

White can’t replace red when it comes to Coca-Cola. The carbonated drinks giant, which launched a white can (for the very first time in its history) for the winter season as part of the campaign aiming at raising awareness and funds for polar bears and their Arctic Home, is now introducing the traditional red cans, because the ‘snowy’ version got frosty reception, even though the product itself was not changed at all. Responding to consumers’ demand for the iconic red packaging, starting in early December the brand is switching the background of the limited-edition ‘Arctic Home’ cans to the traditional red, preserving the same ‘polar bear’ design.

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New Balance and Dasani Promote Recycling with the newSKY Footwear

New Balance and Dasani have teamed up to produce a shoe with a brand new sustainability concept. To unveil the shoe called newSKY, the brands rolled out a national program, which encourages increased recycling and features Dasani PlantBottle packaging and New Balance footwear with the headlines ‘Step Up and Recycle’ and ‘A bottle today.  A shoe tomorrow.  Recycle.’ 

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