Coca-Cola’s tradition of helping to bring the Hollywood Christmas Parade to Los Angeles continued this season with an added holiday bonus. This year, the parade served as a springboard for Coca-Cola’s national partnership with the U.S. Marine Corps Reserve Toys for Tots program. Through the partnership, Coca-Cola presented $120,000 to the National Toys for Tots Program. $15,000 of which was presented to the local Terminal Island Toys for Tots organization to help provide underprivileged kids in Los Angeles with gifts this holiday season.
Coca-Cola
Coca-Cola Ireland are delighted to announce the launch of their Christmas digital activity drawing on the wonderful heritage of Coca-Cola’s association with Christmas. The campaign consists of a website, iPhone Application, Facebook application and online advertising including a high profile Homepage Take Over on MSN.ie. Online advertising specials will also be present on Entertainment.ie, eBay and Independent.ie during November and December. The campaign creative features the iconic Coke Santa and Coke Trucks set inside a snowglobe scene.
Coca-Cola U.S. is using the SCVNGR gaming application to kick off a national initiative focused primarily on younger fans of the soda brand and geo-location interactive activity. The campaign, which comes under the previously introduced Coke Secret Formula theme, will be launched on Black Friday (November 26) at 10 Simon Malls across the country. The brand will encourage consumers to participate in a number of challenges for a chance to win nice prizes through the end of the year.
Today, goods producers are focused on recycling as intensely as never before. Along with global coffee chains and manufacturers of household cleaning products, the recognized leaders in the soft drinks industry are also introducing new innovative and state-of-the-art technologies and programs to help give a second life to used packaging. Recently, Popsop wrote about the online extension of PepsiCo’s Dream Machine initiative and now Coca-Cola introduces a Reimagine Beverage Container, a new addition to its extensive list of projects focused on recycling.
Sprite has launched a competition for younger generation of its creative-minded consumers, who want to make a first step in cinematography by collaborating with recognized professionals of the industry. The soft drink brand is offering U.S. university students of (18 years of age or older) an opportunity to explore their scriptwriting talent and gives teens aged 13-19 a chance to become a member of the crew, which will make a short film based on selected scripts with professional filmmakers and celebrities (so far, their names are kept secret).
Being one of the official sponsors of the London 2012 Olympics, Coca-Cola UK is launching a series of projects focused on sports or in some way touching on the upcoming event. Last week, the company kicked off a youth-related initiative in collaboration with StreetGames, and soon afterwards it launched a campaign to bring forth its sports drink, Powerade Zero.