Coca-Cola Sponsors the Hollywood Christmas Parade The Coca-Cola Company announced that it’s going to become the presenting sponsor of The 82-nd Hollywood Christmas Parade. The creators of the show will air the program nationwide and it will last for 2 hours, the longest time ever. Continue reading →
Coke’s touchbearers will carry the Olympic Flame and Spirit Today, on October 30th the Vancouver 2010 Olympic Torch Relay will begin in Victoria, BC and race its way through Canada. For over three months, 12000 touchbearers will carry the Olympic Flame on its 45 000 km journey through over 1000 Canadian communities. Coca-Cola’s team of 20 entusiasts will also be represented among other honored touchbearers. Continue reading →
Coke Zero Facial Profiler — find your look-alike Coca-Cola launched an interesting project for its Coke Zero brand. The project is called Coke Zero Facial Profiler and it gives a chance to find the user’s look-alike in Facebook. Continue reading →
Expedition 206 — the social campaign from Coca-Cola As a part of its «Open Happiness» global campaign Coca-Cola launched the online social project called Expedition 206. Three teams are battling for the chance to visit 206 countries where Coca-Cola products are presented. Continue reading →
Coca-Cola reports third quarter 2009 operating results The Coca-Cola Company reported third quarter 2009 operating results with the unit case volume increasing by 2 percent. The third quarter EPS was $0.81 Continue reading →
Coca-Cola to open a new beverage production plant in China Coca-Cola announced the launch of a new $88 million production plant in China (Wuhan, Hubei). It will produce still beverages including Minute Maid Pulpy Milky, Minute Maid, Qoo, Nestea and Original Leaf Tea products. Continue reading →
Global alliance between PepsiCo and Anheuser-Busch PepsiCo and Anheuser-Busch (the US subsidiary of the world’s largest brewer AB InBev) announced the creation of a global alliance. This agreement could be a serious threat to the Coca-Cola company which is a world’s largest beverage company by sales for today. Continue reading →
Coca-Cola to launch 90-calorie slim can In 2010 the Coca-Cola company will launch a new 90-calorie slim can for those US consumers who want to have a better control of their diet. Continue reading →
New Minute Maid juice for the US market Minute Maid launches in the US market a new product — the Minute Maid Enhanced with a strawberry kiwi flavour. This beverage also contains an extract from yerba mate with natural caffeine which can attract energy drinks fans. Continue reading →
Powerade gives a chance to win iPod in UK Coca-Cola Europe and Powerade — the official sports drink of Team GB at the Olympics — are running the on-pack promotion activity in the UK market from October through November. British consumers are offered to win the one of 50 000 iPod shuffles and a free download of the special «sport» app called Powerade Pulse. Continue reading →