Columbia Sportswear has launched a digital part of its ad campaign promoting the Omni-Heat Electric garment collection. The humorous commercials feature Wim Hof, a 52-years old Dutch who is impervious to extreme cold temperature due to his own method for withstanding cold through concentration and focused breathing.
Columbia
Eco Index to Help Measure Environmental Footprint of Global Brands Including Levi’s, Nike and Adidas
Now we are all witnessing the era of switching to green concepts, and most of the global brands are trying hard to change out life for better by introducing new approaches to making industries more eco-friendly . This dedication became the basis for the Eco Index, launched earlier this month and described as a “ground-breaking environmental assessment tool designed to advance sustainability practices within the outdoor industry.”