The continued advances in technology and its weave into our daily live through increasingly intuitive devices and applications are reshaping the brand communications industry. Advertising and brand communications companies are always on the lookout for new ways of interacting and engaging the consumer and are keen to be the first to market with innovative ways to communicate a message. The multitude of available and ever evolving apps, new technologies and social media channels, however, causes more and more disparate communication platforms. What does this mean for the communications industry? It means adopting an increased social media and technology intelligence is a must and it means it is continually transforming this industry in how it operates.