The article is written by Douglas Kaufman, Head of Communications at Cocoon Group

About 30 years ago, my parents took part in a Jack Daniels promotion in which they ‘bought’ one square foot (a foot is about 1/3 of a meter, for the non-Americans reading this article) of genuine Lynchburg, Tennessee property in exchange for their signature and address. The promotion featured a realistic looking title to the land and probably came with some sort of gift-giveaway -both of which were chuckled over, brought home, and promptly forgotten about.