The luxury cognac brand Courvoisier has relaunched the packaging of the entire portfolio of VS, VSOP and XO expressions. The designers, the London-based studio of jkr agency, took inspiration from the architecture and artistry of the Paris Golden Age, a time of glamour, optimism and decadence.
Studying habits of target audience helps a brand improve its campaigns and better understand what a consumer might want. Courvoisier has released the ‘Going Out Upgrade’ research, a comprehensive study dedicated to the culture of socializing in the UK, which can help the brand itself as well as other manufacturers, which products are consumed during or before night outs, to get a deep insight into the modern world of nights out.
Courvoisier, the UK’s number one cognac, kicked off its «Revolutionary Spirit 2010» two-week festival in July for the Courvoisier The Future 500 members. The brand encouraged the conversation within the dedicated media hubs and invited its fans to take part in special events, arranged by brand in collaboration with its long-standing as well as new partners.