creative industry

Adobe celebrates “the new creatives” with psychedelic portraits

Adobe Creative Cloud has launched a new campaign, I Am the New Creative, celebrating visual art talent in its multiple forms. The dedicated website encourages visitors to explore art renditions by artists, 42 people, who are illustrators, graphic and video designers, typographers, retouchers, coders, and more. The wall features the creatives’ retouched faces, looking quite psychedelic.

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Simon Bolton, Worldwide CEO of The Brand Union: “Storytelling is the most critical part of our business now”**

Mr. Simon Bolton, a silver-haired noble English gentleman, who dedicated a few decades of his life to the advertising industry, met with us on a chilly Tuesday morning earlier this week to talk about TBU’s business plans in Moscow, to discuss opportunities and threats from the latest Publicis-Omnicom merger for WPP, and to share his vision of a sustainable brand.

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Four creative trends for Cannes Lions 2013 by Leo Burnett: real-time engagement, power of social media, cross-cultural reach, music performance

As the 60th Cannes Lions Festival of Creativity has entered its second day after the opening this Sunday, June 16th,  the shortlists in five more categories (Creative Effectiveness, Media, Mobile, Outdoor, PR and Press) have been revealed today, following the announcement of the shortlisted finalists in the Direct, Innovation and Promo & Activation categories. The first winners are to be named tomorrow, on Tuesday, June 18th.

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The Art of Collaboration: When Designers Work with Artists to Create Packaging Design

Collaboration between artists and designers can be rewarding for all parties and can bring real value to clients and to each other. But everyone should go into the partnership with eyes wide open to the challenges and potential pitfalls of bringing people inexperienced in packaging into that highly stressful, highly demanding world. If the client and the agency keep in mind the points covered in this article, the chances of a successful artist collaboration are very, very good!

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The Opportunity, Creativity and Diversity of Brazil

As part of the IPA’s international outreach programme to promote the UK and its world leading creative industries, and to develop long-term business links with Brazil during the Olympic handover period, the organisation recently conducted a study tour of Brazil’s creative hotspots. The trip gave us the opportunity to experience firsthand the cultural diversity and creative energy which has delivered Brazil a number of Cannes Lions in the last few years alone.

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Building Employee Loyalty in the Branding and Design Industry: the US Experience

The article is written by Ronny Beck, Executive Director, Account Management at Interbrand, Cincinnati, USA

It might seem counterintuitive amidst the current cycle of high unemployment that employers need to work harder than ever to retain qualified and motivated employees. However, a survey by MetLife revealed that 36 percent of employees hope to leave their job in the next 12 months; many are watching for evidence of an improving economy to move to greener pastures. The study also showed that less than half of employees felt “very strong loyalty” to their employers.

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