Children spend almost all their free time playing, and who can blame them? Play is fun, aids learning and creates an emotional connection to the world. It also creates memorable experiences that increase wellbeing.
Last month, March 1-2, Sam Stone, Creative Director at London-based Identica, taught a masterclass on visual identity and branding for the Russian designers and managers in Moscow. Popsop sat down with Sam to discuss how local Russian brands can fulfill their potential to become globally known and iconic, and why Russian FMCG brands choose to imitate Western style rather than developing their own.
Innovation underpins brand growth and development—for both new and established brands. But all successful innovation needs to start with the big idea: a big idea that is not afraid to challenge the status quo and push boundaries with genuine creative thinking. And an innovative, big brand idea does have the power to be world changing—if realized by design.
Creative Social, founded in 2004 by Daniele Fiandaca and Mark Chalmers, is a collective of the world’s most pioneering, interactive creative directors and business owners (the Socials)—a group of people who recognise that collaborating in this digital landscape is how they’ll advance the industry and enjoy the journey.
The article is written by David Rogers, owner of packaging and brand design consultancy We Are Pure
The phrase ‘value for money’ has very much become a buzzword in recent years as economies across the world continue on their rollercoaster journeys. However, is it really a saying that is often heard in agency land?
Strategically seminal, creatively devastating, fiercely independent — they are Bulletproof. Today the team of 50 occupies two huge floors in Covent Garden with a second office in New York. Bulletproof was started back in 1998 by Gush Mundae, and soon after was joined by college friend Jonny Stewart.