Heineken, which is well-known for its successful bottle design experiments and deep involvement with the music industry and youth culture, is stepping into the interior design zone and is encouraging emerging designers to take part in development of a pioneering nightclub. The project, which was announced back in April, has been launched last week and will be open until August 14 for young and aspiring designers from New York City, São Paulo, Tokyo and Milan. The ultimate goal is to develop a state-of-the-art live concept club space, which will be unveiled throughout the duration of Salone Internazionale del Mobile 2012 in April in Milan.
creativity
Last fall, PUMA.Creative and Channel 4 and BRITDOC Foundation launched a set of six international programmes and awards aimed at supporting talented filmmakers, who create their works to spread the word about environmental issues, global conflict and social injustice. At the Durban International Film Festival (July 21–31), on July 25, five finalists for 2011 PUMA.Creative Impact Award were announced—they were selected from over 70 entries sent over starting January based on the budget of the film, social impact it has made around the globe, influencing politics and businessmen who can foster positive change, and a range of other facts.
Today, street art is one of the favourite fields when it comes to consumer engagement. Red Bull, HUGO, Sprite and Nissan to name a few are among brands which imbedded this trend into their initiatives, and Mountain Dew, as one of the biggest supporters of modern culture, also belongs to this list. Following the successful Green Label Art Shop Series campaign launched last summer and based on graffiti culture, the soft drinks brand has kicked off a hilarious Street Art project on its UK Facebook page, inviting its fans to create a piece of street art in the digital dimension.
Hennessy now has black ‘crossed’ eyes thanks to one of the most eccentric and unconventional artist, KAWS, who also belongs to the roster of most celebrated talents in the design industry in our days. The signature element—the two little crosses representing eyes—have been already featured on a number of bottles, apparel and merchandize by brands including Dos Equis and Nike to name but a few.
By saying ‘Go Forth’ in its new global marketing campaign, Levi’s really means it. The jeanswear brand is starting to expand some of its initiatives launched previously on the U.S. market on an international scale now. Levi’s, which opened the doors of its first print workshop—the first in the series of such venues—in San Francisco a year ago as part of ‘Ready to Work’ campaign, is inviting creative talents to another themed workshop, now in Berlin.