Nokia has launched its Windows-based Lumia 900 smartphone in the USA with a striking installation on Times Square creating one of the biggest LED displays on its buildings. The international superstar Nicki Minaj helped the company to celebrate the event with a live performance. Last fall, the company introduced Lumia 800 to the UK public with a similar visual performance by deadmau5.

Smirnoff, one of the most ‘artistic’ vodkas in the world, has embarked on a new creative collaboration with two Australian artists, Nanami Cowdroy and Beastman (Brad Eastman), who created two designs for limited edition Smirnoff No. 21 packs. Starting with a black canvas, the two visual art creators developed two awesome interpretations of Smirnoff purity, which will inspire public to create their own art pieces for a digital wall, which will be transformed into the third design.