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New Research by Creston Unlimited Reveals Emotions Behind Purchasing a Brand Product

Branding consultancy Creston Unlimited in conjunction with ICM carried out a research, which figured out that most of people’s brand purchasing choices in the UK are influenced by just eight emotions. Brands do not only give people actual goods and services, but they also can make them feel happy, confident, part of a group, and so on.

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Posted on 03/02/201203/03/2012 Features
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