Kraft Macaroni & Cheese has just introduced its version of the Facebook ‘like’ button: smile tagging. This is the brand’s way to attract consumers, instead of racking up standard ‘likes’.
Crispin Porter + Bogusky
Old Navy debuted its spring advertising campaign, called ‘Old Navy Records: Original hits. Original styles.’ Starting Thursday, shoppers will experience a new Old Navy as it ventures into pop music and introduces an interactive brand experience. Old Navy invites customers to participate in a campaign rooted in music video commercials and downloadable Old Navy branded songs about the brand’s target customer and the must-have looks of the season.