The Jeep brand is rolling out a new ad campaign to promote its 2012 Jeep Wrangler. The campaign called ‘Call of Duty: Modern Warfare 3’ blurs the boarders of reality and encompasses broadcast, print, digital, social media, experiential events and an out-of-home placement including the use of electroluminescent billboards. A new tagline for the campaign sounds: ‘The toughest vehicle in the world. Any world.’