The recently revealed 18th annual Global CEO Survey by Pwc, based on 1,322 interviews with CEOs in 77 countries, has proved a common macroeconomic concern for the major mature and developing markets—the global growth prospects continue to slow down and optimism among global business leaders fades.
data-driven marketing
A recent survey of 296 global senior business executives, conducted in September-October 2014 by Forbes Insights in association with Rocket Fuel and SpencerStuart, has revealed that while most of the respondents (62%) think that their marketing initiatives meet expectations, a deeper look shows that more than a half believe their companies waste money on marketing and lack understanding of their consumers.