Brands are gearing up for Super Bowl XLVI, which is slated for February 5 this year, with new hilarious viral commercials. Since the event attracts millions of viewers, brands do their best to amaze and the public with their ads and pay a lot for that (this year, all TVCs for the game sold out at an average price of $3.5 million per thirty-second ad, and this is the highest price in the game’s history) . Usually, the Super Bowl adverts are standalone commercials and do not start new campaigns, but Mars Chocolate’s brand M&M’s wants to use this event to introduce its new candy spokesperson, Ms. Brown, which will certainly appear in upcoming promotions by the brand. This sport event is “the perfect opportunity to launch the biggest news for M&M’s in years,” says Debra A. Sandler, Chief Consumer Officer of Mars Chocolate North America, and adds that the new advert will “kick off a year of activity” featuring the new character.