There’s an age-old debate for design agencies that rears its head every time a brief requesting ‘prior experience’—or instead, a total absence of competitive clients—comes in.
design business
We recently talked to Drew Smith, Founding Partner and Creative Director of Lumen Group, who told Popsop about why he ended up in Milan and founded his own branding company there, why being sustainable meant being profitable, and about the relationship with Russia and Lumen’s Moscow-based partner agency Mildberry.
The article is written by David Rogers, owner of packaging and brand design consultancy We Are Pure
The phrase ‘value for money’ has very much become a buzzword in recent years as economies across the world continue on their rollercoaster journeys. However, is it really a saying that is often heard in agency land?
Biles Inc. is rare sort of a small creative business that breaks stereotypes about the size, having proved that it does not really matter when it comes to winning big clients. «Small agency —big difference» — that’s what they stand for. Anthony Biles, the founder and Principal, told Popsop about why he decided to launch his own business, why not having a central London office is a plus point, and explained why he thinks boutique is the best format of running a design agency.