The article is written by Ted Mininni, the President of Design Force, Inc., USA
Classic brands can have an unfair advantage over emerging brands. They are instantly recognizable to many consumers, associated with pleasant memories and specific attributes. They appeal on an emotional level that new brands simply haven’t had the time to establish yet.
The article is written by Ted Mininni, President of Design Force Inc, USA
Marketers know how to trigger children’s emotions; how to trip the “have to have it” switch on. One of the best, often-sought ways to endear brands to children is the use of licensed characters on kids’ products. Yet this isn’t always a success. If anything, it can be a hit or miss proposition.