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Back to Basics—the Opportunity to Brand a Forgotten Generation

Why should aspirational products be the only ones that are well branded when actually these untouchable items say far more about our chosen lifestyle than any other?

It’s that time of year again. Time for the Christmas List. Or, lists plural, to be precise. As the battle of the brands hots up for Christmas 2012, we are inundated with lists of the best food choices, the best price deals, the top ten toys…

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Posted on 11/16/201211/16/2012 Opinion
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