Nike has opened its redesigned store in Portland to present a ‘brand experience’ store and continue its direct dialogue with customers.
direct marketing
By Alex Sanders, Head of design and brand strategy at Kyp, London
Just got back from the German Direct Marketing Congress in Wiesbaden, where Germany’s leading media heads and brands discussed trends and forecasts and presented best practice case studies. Centre of stage was social media and its effect on brands and consumers. I put together a brief summary and some selected case studies from the 2-day congress.