Dole Makes Americans ‘Go Bananas Every Day’ Dole, the No. 1 US banana brand is rolling out a nationwide campaign encouraging people to ‘go bananas’ every day. Continue reading →
Dole Partners with Artists and Designers to Help It Inspire Salad Users America’s salad lovers are as excited about making their salads as they are in the final result. And many of them fancy themselves as true culinary artists.These were the findings that led to a new Dole® Salads marketing campaign that uses professional celebrity artists from various non-food genres to inspire consumers to new heights of culinary creativity using Dole’s line of 38 salad blends and all-natural kits. Continue reading →
Dole Challenges Americans to Eat Bananas to Lose Weight in 2011 Inspired by the popularity of Japan’s Morning Banana Diet, Dole‘s Go Bananas 2-A-Day challenge offers a healthier version for Americans looking to shed holiday pounds. The nutrition system, created by the Dole Nutrition Institute as a healthier sequel to Japan’s Morning Banana Diet that swept the island nation by storm in 2008 and 2009. Originally conceived by an Osaku pharmacist to help her overweight husband lose 38 pounds, the diet led to a nationwide diet frenzy and widespread banana shortages in Japan after the spouse posted his dieting success on a leading social network. Continue reading →