WWF is celebrating 50 years of conservation history with ‘The World is Where We Live’, an advertising campaign developed by Ogilvy. In a beautiful way, the campaign aims to create a map of global awareness every time a new user takes a journey.
ecology
On July 1, BP returned to the British TV screens after a five-year break. The ad, created by Ogilvy & Mather, features BP’s sponsored athletes from the Olympics and Paralympics, including British track athlete Jessica Ennis and Paralympic runner Richard Whitehead. The athletes run in BP’s bio fields, as well as on field tracks, surrounded by cars.
On June 29, PUMA Volvo Ocean Racing powered by Berg Propulsion introduced Laird Hamilton, big wave surfer and father of modern stand-up paddleboarding, as the honorary 12th crew member of the PUMA Ocean Racing team. PUMA and Hamilton unite to search for the world’s biggest, ride-able waves and to launch a line of innovative stand-up paddleboards. In addition, PUMA revealed a new youth ocean preservation campaign and presented a mascot, educator and honorary 13th crew member, Marmo.
Google Inc., Recyclebank and the consumer insights agency ROI Research released a joint report on the social effects of online contests, rewards and interactive content. According to the study, online activities and games can engage people around social and environmental issues, and influence offline behavior change.
Levi’s known for it’s sustainability campaigns and eco product styles such as Waterless jeans, is currently supporting a group of young American cyclists that aim to raise money for Blue Planet, a nonprofit dedicated to bringing safe drinking water to those without. That’s the part of Levi’s Shape What’s to Come initiative.
Following the ‘green path’ usually implies keeping to just one major regulation: being as good as possible to nature. But since brands should think about profits as well and consider people’s opinion about their eco-friendly products and approaches, as long as everything they do is primarily done for consumers, shoppers’ feedback is one of the major tools shaping the environmental principles of companies. Earlier this month, the ImagePower Global Green Brands Study, the largest in its 5-year history—was presented by Cohn & Wolfe, Esty Environmental Partners and Penn Schoen Berland—the study reveals current consumers’ attitude to green products and shows how it has changed over the past years.