Starbucks has presented its 10th annual Global Responsibility report outlining the progress the company made last year in such areas as ethical product sourcing, environmental protection, contributing to community life, using renewable energy sources, etc.
ecology
Recognizing that kids are often the most effective at creating change, Nissan North America, Inc. is launching an in-class and online educational outreach initiative called ‘Choose Zero’ in elementary and middle schools this month. The curriculum, which features the 100-percent electric Nissan LEAF, the world’s first affordable, all-electric car designed for the mass market, is designed to empower kids to make and advocate for changes that reduce carbon emissions in their homes, schools and communities.
Triscuit Crackers, a 100% whole grain snack, joined non-profit Urban Farming and cities across the USA including Denver, Washington, DC and Minneapolis in declaring yesterday, April 12, ‘Home Farming Day’ to kick off the 2011 planting season and celebrate the idea that everyone, everywhere can grow their own vegetables and herbs. The announcement was made at a ‘Plant-a-thon’in New York City’s Madison Square Park where people could ‘plant and learn’ and join the ‘Home Farming’ movement.
McDonalds has launched a multiplatform marketing campaign in China entitled ‘ChickiLeaks’, adage.com reports. This initiative is held by the restoraunt chain in collaboration with Chinese video hosting service Tudou and is running on TV as well as the Internet at the campaign’s microsite and a variety of online videos posted at the mentioned video hosting hub.
