Today Danone Waters of America unveiled the re-designed classic 1.5L evian bottle. According to the official press announcement, the new bottle is made of up to 50 % recycled-PET, remains 100 percent recyclable and is manufactured using 11% less plastic to weigh 3.4g less than the previous version (down to 28.6g per bottle). Speaking of the overall environmental effect, the new bottle will help reduce the carbon footprint of the manufacturing process by 32 percent.

The today’s release of the greener bottle marks another significant step in evian’s environmental policy of 2008, aimed at reducing the carbon emissions by 40% in by the end of 2011.

The new bottle complies with all of the moden-day customer expectations: very comfortable to drink on the go, very easy to crash after used so it’ll require less space in a dust bin.

Jerome Goure, vice president of marketing for Danone Waters of America, Inc., comments on the release of the «greener» evian bottle, «evian® is committed not only to the quality and purity of our water, but also to the reduction of our impact on the environment. With the launch of our latest bottle which is lighter and more compactable, we hope that our consumers will feel good about purchasing evian, and feel encouraged to recycle».