WWF-India is running the Cities for Forests campaign, a social project for people to reconnect with their forests and find out how they can help conserve them.
ecology
Greenpeace is giving green-minded filmmakers, both aspiring and professional ones, an opportunity to contribute to its one of the biggest recent climate campaigns. Earlier this summer, the environmental organization launched an initiative against Volkswagen (which strives to become the most eco-friendly car manufacturer), which is opposing cuts to CO2. Greenpeace is calling attention to the company’s environmental policy and encouraging people to sign a letter to Volkswagen’s officials—the organization released ‘Star Wars’ inspired viral spots, launched a dedicated website, dropped spoof dark banners in big cities across the globe and organized demonstrations by VW stormtroopers in European cities including London, Brussels and Wolfsburg to get more ‘jedi’ to join the Rebellion (so far, there are 312,900 people in). Now, the brand is inviting activists to do something bigger than just signing the Manifesto—on September 17, Greenpeace is kicking off an international film contest, asking entrants “to expose the real VW—the one behind the billboards.”
The Timberland Company has announced the company’s CSR goals and forward-looking targets, which are positioned to align more strategically with its overall brand values. The updated goals and targets have been published on Timberland’s newly-launched CSR communications portal, which provides a dynamic, integrated experience that informs, inspires and engages consumers around the brand’s CSR efforts.
Toyota (#1), 3M (#2) and Siemens (#3) lead Interbrand’s new global report, ‘Best Global Green Brands.’ In its first global report to focus exclusively on green, Interbrand, the leading brand consultancy, combines public perception of environmental sustainability (‘green’) with a demonstration of that performance based on publically available information and data.
To celebrate its 50th anniversary, WWF created a breathtaking short film titled ‘Astonish me’ to showcase some of the extraordinary species recently found around the world. The film stars Bill Nighy, Gemma Arterton, Christian McKay and introduces Will Jacklin. An acclaimed writer Stephen Poliakoff and director Charles Sturridge were behind the scenes of this magical tale.