Diesel has entered the zone of video games by teaming up with The Sims owned by Electronic Arts Inc. to add a touch of its legendary style to a virtual gaming space. The clothing and furniture items from Diesel’s 2012 Spring/Summer collection were taken into the world of The Sims—now, gamers can choose apparel and home décor pieces to make the life of characters brighter and more stylish. The Sims 3 Diesel Stuff Pack new catalogue features items from Diesel and its younger lifestyle brand 55DSL as well as the home furnishings line, allowing to create unique looks and interiors within the gaming space.