Essentially the success of storytelling comes down to giving consumers the opportunity to indulge in one-to-one storytelling as we combine the brands’ and retailers’ story with our own.
entrepreneurship
After seven long months of anticipation and constant checking out the black ‘beta’ version, today one of the earliest social networking pioneers MySpace has relaunched with a new fresh and sleek design, revised concept and irresistibly handsome co-owner Justin Timberlake in a suit and tie on the landing page of the website, exclusively presenting his new namesake single ‘Suit & Tie’ from the new album.
Have your say, share your thoughts on this article written by Greg Taylor, Director of Brand Provocation at Elmwood, London
General strikes are taking place in Portugal with anti-fascist and Carnation Revolution chants outside the National Assembly. In the UK, unemployment is now at 2.62 million, a 17-year high. And because there is not enough cash in the Eurozone bailout fund, fear persists that the Italian debt crisis on top of that of Greece, Portugal and Ireland could sink the Euro. All this has led us to the rather shocking statement from the IMF’s head, Christine Lagarde, that we’re moving towards a ‘lost decade’, not just in Europe but globally. Her optimistic call to action is for us to act boldly, and together. It seems we cannot carry on as before. We need a new way of doing things, a new currency for a new society.