Sony is giving Australians a great opportunity to make use of bad photos they’ve taken during the holidays. The brand has launched a new advertising campaign dubbed ‘No More Bad Photos’ to promote its Cyber-shot HX20, which encourages people across the country to upload their bad stills for a chance to go on the holiday again and re-experience all the exiting moments worth capturing.

Each year in June, the Côte d’Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity. This year’s event, which was taking place June 19–25, saw “thought-leaders and experts in all forms of communications and creative thinking come together to inspire, debate and entertain” and revealed the best advertising projects from all around the globe.