European brand consultancy LFH has created the branding and packaging for new Xylimax Flow chewing gum from Fazer, Finland’s largest confectionery business. New Xylimax Flow is a fresh fruity flavoured full xylitol chewing gum with sequentially released fruit when first chewed and a refreshing mint flavour at the end. It comes in two variants both with a menthol finish—lime and cactus, and raspberry and peach. The new chewing gum will be sold in 25g bags. LFH was appointed on the strength of the agency’s previous work with Fazer, following their appointment as the company’s brand consultancy in 2009.