Yesterday, on April 3, Heineken, launched a new open innovation platform at www.ideasbrewery.com that challenges people to find new solutions for sustainable beer packaging.
festivals and competitions
Citroën UK is calling its Facebook community of 81+ thousand members take part in developing a new version of the C1 city car, the Citroën C1 Connexion. The auto brand is putting the future of the car into the hands of users by asking them to determine what look, equipment and details the special edition vehicle will have. To contribute to the project under the ‘You like it. We make it.’ slogan, users are invited to join the activity through the dedicated app.
IKEA has been promoting its affordable furniture with a variety of approaches, from creating a home cozy space with sofas and bookcases in a subway station to initiating a discussion on who is messier, men or women. The brand is determined to help us enjoy every minute spent at home—in the living room or in the kitchen, in the morning or at night. Now IKEA is rolling out a competition dubbed ‘Snap a Napper’ which is revolving around night time and healthy sleep. The retailer is offering its UK consumers, members of IKEA Family, an opportunity to win a packages of sleeping goods including a bed, a mattress, pillows, a quilt and a quilt cover and more, for just snapping people who have fallen asleep in the daytime in public places.
MINI United time is here again. The international Community growing up around the British premium small car brand is set to come together for the fourth running of a very special open-air festival May 11–13, 2012. Lying in wait for the MINI United 2012 crowd at the Circuit Paul Ricard in Le Castellet, France—which played host to Formula One races over several decades—alongside the popular Community activities will be a top-class line-up featuring live music acts, motor sport and lifestyle action.
Tribal DDB Amsterdam launches ‘Hitchhike with a Like’, a new fully interactive online gaming experience for Volkswagen, featuring the third generation of the legendary Beetle car—21st century Beetle. The campaign, which has been produced in close collaboration with Facebook, is a true innovation in the field of social media gaming worldwide and launches across 10 markets.
Salvatore Ferragamo is looking for girls who are embodying the vibrant nature of the fashion brand and are sharing its passion for style and upscale urban environment. The luxury fashion market player has launched a new initiative dubbed The Girls About Town as part of the promotion of its latest fragrance Signorina, “a subtly cheeky and fresh scent that celebrates chic girls who are timelessly modern and creative with a hint of audacity,” and is inviting everybody to join the movement. So far, the insider content on the website is shared by five female socialites, who are inviting audience into the world of glamour city life.