One of the major US food retailers Whole Foods Market, specializing in selling fresh and organic foods, has announced the start of ‘Do Something Reel’ film festival presenting the movies that showcase the most appealing issues modern-day Americans have been dealing with.
festivals and competitions
Dr Pepper Snapple Group and national nonprofit KaBOOM! announced the availability of nearly 2,000 grants to communities across the U.S. through Let’s Play, a community partnership led by DPS to help get kids and families active nationwide. Starting yesterday, April 21, communities can apply online for various levels of financial support at www.LetsPlay.com.
adidas is offering football fans a new way of ‘beeing all in’ by choosing what their favourite athletes will do at the upcoming launch of the next generation of the iconic adidas Predator boot in May. The sports apparel brand kicked off a new campaign on its official page, providing people with a chance to “call the shots” and tell what the World’s best footballers will be doing at the launch event.
Laundry that gets done in an instant with no noise and with total ecological compatibility while hanging in the wardrobe in a kind of clothes bag—it could all come true with a detergent of the future called Persilan Oxygen. At least, that is the idea put forward by Anna Szarecka and Anna Szpot of Warsaw School of Economics, Poland. The two students made a powerful case with their innovative concept for a Henkel product for the year 2050, winning the Henkel Innovation Challenge in the process. And they can be proud of their feat for, having come out top in the international final of this student competition in Berlin, they have seen off some of the best teams the world has to offer.
America has voted and now 12 young artists will have their artwork reproduced on millions of Heinz Ketchup packets as the winners in the fifth annual Heinz® Ketchup Creativity™ Contest. Pop artist Burton Morris and a panel of judges identified 36 finalists from the more than 26,000 entries from students who poured on their enthusiasm and creativity for America’s Favorite Ketchup.
For over 13 years London-based RPM agency has worked with cider brand Strongbow on their festival activation to create the Strongbow Bowtime Bar that represents a uniquely structured dance arena inviting consumers in to relax in the secret garden, dance on the spacious dance floor and enjoy a pint of Strongbow from the multiple bars provided. RPM has been working alongside talent booking agency OurKidBrother who programme the live stage to create live entertainment that works around the clock during the festival.