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Diet Coke, give us a break

I turned the page of Grazia a few weeks ago to See Diet Coke’s latest press advert, which was essentially an image of a naked male torso alongside the copy line: “There’s nothing like a six pack to put a smile on your face”, apart from it didn’t.

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Posted on 08/28/201408/28/2014 Opinion

When icons fade: turning a neglected brand into a powerful one

There has been a recent trend for brand owners to focus on revitalising traditional British names and rekindle the consumers’ love for these favourites. Such activity couldn’t have come at a better time, with a recent Super Brands study showing that UK brands are also those that resonate most with the consumer.

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Posted on 08/11/201408/11/2014 Opinion
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