Diet Coke, give us a break I turned the page of Grazia a few weeks ago to See Diet Coke’s latest press advert, which was essentially an image of a naked male torso alongside the copy line: “There’s nothing like a six pack to put a smile on your face”, apart from it didn’t. Continue reading →
When icons fade: turning a neglected brand into a powerful one There has been a recent trend for brand owners to focus on revitalising traditional British names and rekindle the consumers’ love for these favourites. Such activity couldn’t have come at a better time, with a recent Super Brands study showing that UK brands are also those that resonate most with the consumer. Continue reading →