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Made.com connects existing and potential customers through the “Made x Unboxed” program

Tapping into the “collaborative consumption” trend, the e-commerce furniture store Made.com in the UK has encouraged current and potential customers of the platform to reach out to each other in physical space and share experience. The site prompts shoppers to meet those who have already purchased furniture from the site to see how they integrated the pieces into their interiors.

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Posted on 07/23/201407/23/2014 Social Media
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