Procter & Gamble strikes a partnership with global and national designers in a bid to jazz up the Fabric Care category that includes Tide, Downy, Gain and Bounce. The company states that the move is aimed at “exploring the future of fabrics and the science behind the beauty and care of clothes.” As part of the initiative, P&G partners with British fashion designer Giles Deacon, fabric and textiles show and trends observer Première Vision, and the Council of Fashion Designers of America.