Gatorade’s G Series line of products will make its Canadian debut in spring 2011. During the inaugural G Series Symposium held last week at the MaRS Centre for Innovation in Toronto, the three-step sports nutrition G Series portfolio was unveiled to an audience of athletic trainers, educators, professional athletes and nutritionists gathered to discuss and learn about the hydration and nutrition needs of today’s performance athletes.

Building on the momentum from its brand refresh with the G campaign last year, The Gatorade Company, a division of PepsiCo, is expanding on its hydration expertise and staking out new ground by delivering a broader product line to help address the sports performance needs of more athletes.

PepsiCo’s sport drink G2 from the Gatorade line welcomes more world athletes in its advertising campaign. The company invited not only those who have already appeared in the spots and prints earlier, but a number of new faces, too. The core idea of the campaign is that the drink is low-calorie as well as full of vitamins and nutritious elements.