During summer season a risk of getting dehydrated increases especially for active people and athletes. It can cause dangers of heat-related illnesses. That is why PepsiCo’s Gatorade has announced a partnership with the NFL, NBA, and MLS for the Gatorade ‘Beat the Heat’ program which is designed to inform people about the importance of consuming enough appropriate water to help reduce the risk of heat-related illnesses.

PepsiCo’s functional drink Gatorade, which is known for its campaigns featuring A-list athletes, has launched the ‘Replay’ promotion in Australia dedicated to bringing back the favourite sporting moments of its consumers. Apparently, the drink is not only good for body, but also has a positive influence on memory—those, who want to share their recollection on the hilarious episodes from their sports life, are invited to visit the www.gatoradereplay.com.au website where they can upload their stories.

Gatorade’s G Series line of products will make its Canadian debut in spring 2011. During the inaugural G Series Symposium held last week at the MaRS Centre for Innovation in Toronto, the three-step sports nutrition G Series portfolio was unveiled to an audience of athletic trainers, educators, professional athletes and nutritionists gathered to discuss and learn about the hydration and nutrition needs of today’s performance athletes.

PepsiCo is going to take Gatorade Tiger Focus drink featuring renowned golfer Tiger Woods out of its portfolio. The media has linked this decision to a series of scandal press reports revolving around the sportsman’s private life and damaging of his positive image. Though, the company insists that the step is made only due to PepsoCo’s intention to clear up some space for the new products in 2010.