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63% of global consumers buy products and services that appeal to their values and beliefs, GfK finds

To celebrate the Earth Day that was on April 22 this year, the market research company conducted a global survey of 28,000 consumers older 15 y.o. across 23 countries to find out their level of environmental consciousness and ethically driven buying behavior.

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Posted on 05/07/2015 Consumer Insight

Global sales of smartwatches will increase by 85% in 2015, GfK predicts

The market research agency GfK has surveyed 5,000 smartphone owners from five countries— China, Germany, South Korea, the […]

Posted on 03/03/201503/04/2015 Technology

Brits have 36% more purchasing power in 2014 than the European average, GfK study finds

The global marketing data provider GfK has revealed the results of the annual study GfK Purchasing Power Europe 2014/2015 that has shown a 2% average growth of the nominal disposable income of the residents of 42 countries in euro.

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Posted on 11/11/201411/13/2014 Consumer InsightMarketing

Mobile “webrooming” overcomes “showrooming” by up to 14% in the US in 2014, new global GfK’s study FutureBuy reveals

The number of shoppers who make purchases in-store after researching an item using a smartphone on the ground has surged to 41%, while the number of «showroomers» who research a product in one physical store and buy from another online retailer has decreased from 37% to 28%.

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Posted on 10/21/201411/13/2014 Consumer InsightMarketing

Chinese customers show the most enthusiasm about smartwatches, German—the least, GfK survey reveals

Overall, global consumers surveyed by GfK are more enthusiastic about using smartwatches for storing and sharing health information (about 46%). Among other functional features they would least likely to use it for wireless payments (35%).

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Posted on 10/15/201411/13/2014 Consumer InsightTechnology
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