The theme of sibling rivalry, which was employed in the summer Stella Artois TV advert, is now explored by Gillette. The male grooming brand has launched a nice campaign featuring two identical brothers, twins George and Dean Georgiades, who can be distinguished only by beard—the first has it and the second is clean shaven. The two men will take part in a series of challenges which will help determine if guys look more attractive with facial hair.
Gillette
Gillette Venus is teaching young ladies how to attract attention of guys and be queens of the situation. The brand has launched its “Dating School” on the Gillettevenus.ru website, where it gives tips on how to arrange a date and what to do after it. The Russian-speaking visitors can read articles and share their own ideas on the forum as well as have fun playing a variety of games on the dating theme.