Hendrick’s gin has a new web site to showcase its unusual advertising efforts. The liquor brand, sold by William Grant & Sons, in mid-May launched its “Curiositorium”, calling it a virtual curio cabinet and filling it with unusual sights and sounds appropriate for the brand, which is positioned as “a most unusual gin.”
gin
An extraordinary cucumber poll, conducted by the Hendrick’s gin, described the daily growth (or lack of it) of four Cucumis sativus as they were «absorbing» the party ideas, which influenced the British people on the National Election Day on May 6. The actions of the key political parties as well as ordinary citizens were “marked” with a little cucumber on the www.gineralelection.com website. Once the elections were over, the biggest cucumbers were used for producing the finest gin.
Bacardi‘ s Bombay Sapphire Christmas edition was developed by Durero Packaging group from Spain. The carton box with many metallic blue effect layers was the right pack to put a bottle with a precise gin for the snowy season. It seems to have too much paper involved, but that’s winter, and even bottles should be wrapped nicely and warmly so that the drink won’t freeze.