Glenfiddich launched an inspiring new global advertising campaign— “One Day You Will”—as the brand continues to strengthen its position as the world’s favourite single malt. One Day You Will is part of a heavyweight integrated campaign which includes Relationship Marketing, digital, social media and PR. In a refreshing departure from ‘traditional’ single malt whisky advertising, the new campaign includes both lifestyle and tasting note executions accompanied by the line One Day You Will, a call-to-action encouraging consumers to make the most of life’s adventures.

The Glenfiddich Distillery Gallery in Dufftown, Speyside, opened the second exhibition of work created by artists participating in its 2010 Residency program. The exhibition, which opened on Friday, August 27, features new pieces by five of the internationally-acclaimed artists currently living and working at The Glenfiddich Distillery: Damian Moppett (Canada), Carrie Iverson (USA), Shiau-Peng Chen (Taiwan), Matthew Sandager (USA) and Hayoung Kim (South Korea).

Two weeks ago, a 10-man team from Girvan demonstrated their warm love for their work as well as honoured a former workmate, Jackie Ross. When the cooper, who worked 42 years at Grants’, retired, his colleagues decided to do something extraordinary in his honour. They took the last barrel he made, de-constructed it for the climb, carried the pieces to the peak of the Britain’s highest mountain (1,344 meters) and rebuilt the Glenfiddich barrel again.