In an effort to make it easier for brands to promote their products online, Google has launched a range of support tools for marketers. The initiative called Brand Activate includes three new products: Active View, Active GRP and the company’s survey pilot.
These days, Indio, CA is witnessing the 2012 Coachella Valley Music and Arts Festival, one of the biggest music events in the country, hosted for two consecutive weekends—in 2012, it is rolling out on April 13-15 and April 20-22. A huge number of attendees prefer to stay on the event’s campsite in the desert settings during these two weekends, and since such festivals just can’t do without chilled beer, people will need a safe and cold place to keep their bottles in. Heineken is addressing this problem by offering Coachella guests to keep their precious beer in the Heineken Cold Storage Room, which is like a real beer bank.
Google celebrated the Fool’s day on April 1 with a range of fake products and services promoted online. Among the products offered were such innovations as Really Advanced Search, Kangaroo Camera Task Force, Interplanetary Analytics, Rotary Phones Site Optimization, Chrome Multitasking Extension and Google, Now With More Fiber, Mayors Like the Idea.
Google celebrates one of the biggest figures of modern history, Nelson Mandela, by helping launch an online destination dedicated to the former South African president and anti-apartheid activist, who turns 94 this summer. The Nelson Mandela Digital Archive comes as a giant digital museum, which chronicles his life and work, providing millions of Internet users an opportunity to get an insight into the democratic leader’s life-time struggle for social change.
Apple, Google and Amazon are the leaders of the World’s Most Admired Companies 2012 chart, unveiled as result of the new survey conducted by the Fortune trade publication and the Hay Group consultancy—a total of 698 companies from 32 countries were included. The companies, which top most of lists of the most successful businesses, are followed by Coca-Cola, IBM, FedEx, Berkshire Hathaway, Starbucks, Procter & Gamble and Southwest Airlines correspondingly. The first two leaders hold their positions for several consecutive years—for instance, Apple heads the chart for the fifth year in a row, Google was the second most admired company in 2010 and 2011 as well (see the last year’s list here).