As the Royal Wedding falls just after Easter, many people in the UK will be enjoying an eight day holiday bonanza within a short eleven day period, and consumers will be looking to make the most of the holiday atmosphere, celebrating all that is great about Britain. Leading drinks companies Diageo GB and Coca-Cola Enterprises (CCE) are both activating plans to help GB retailers make the most of the opportunity presented by the much anticipated occasions, and are launching holiday editions of their iconic products.