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graphic downsizing

‘Graphic Downsizing’ vs ‘Making the Logo Bigger’: New Trend in Package Design?

You are welcome to share your thoughts on this article written by Renée Whitworth, Strategic Partner at Flood Creative, New York

After years of the competitive design strategy being ‘make the logo bigger’, brands are now enjoying a bit of breathing room.

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Posted on 06/29/201107/01/2011 Opinion
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