I wrote here a while ago on the topic of B2B design, which often takes a back seat. Some see B2B Design as something that lacks or perhaps doesn’t require a great deal of creative inspiration, after all, anything that has anything at all to do with business is purely based on rationality or cost, right?
There are many amazing facts about the Internet. There are 2.2 billion users around world, making 100 billion searches every month. 60 seconds is a long time in the life of the World Wide Web—Amazon will make $83,000 in sales, 72 hours of video will be uploaded to Youtube, 70 new domains will be registered and 571 new websites will be created.
The common notion is that the big agency model rules—large organisations need to work with large agencies that can match them in size and stature. However, with Greenwich Design working with a number of global, blue chip companies over the past 50 years, and, with most of my personal experience as a David rather than Goliath in the agency world, I can firmly say that this is not the case.