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Pantene to Kick Off the First Reality TV Ad in the US

To commemorate its global relaunch with a New Pantene (customized solutions for Fine, Medium-Thick, Curly, and Color-Treated hair), an iconic P&G’s hair care brand has started a First Reality Hair Star Contest in the USA. Last week on Thursay the 12 semi-finalists, aged 18-28, were announced.

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Posted on 05/24/201005/24/2010 News

Express Yourself

Express yourself. There is a definite call to action right now with brands holding competitions for consumers to create their own brand designs. Check out the Umbro Speciali Customisation Competition or the DEWmocracy Designs Contest.

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Posted on 01/28/201001/20/2011 Opinion

Schwarzkopf Is Pushing Its New Products to the British Market

Schwarzkopf Palette is extending it hear colour portfolio and launches a large-scale campaign in UK to promote its products. The new additions are designed for 30-something women who don’t have much time to go the the stylist or spend a lot of money on expensive products. The brand promises to deliver ‘salon results at home‘.

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Posted on 01/14/201001/14/2010 News

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