Procter & Gamble unites its two leading brands, Head & Shoulders and Old Spice, for a new product that combines the benefits of both labels’ ranges. The launch of the new product, which is the official shampoo of Major League Baseball (MLB), is supported by multi-channel “Season of the Whiff” promotional campaign with a humorous touch.

Procter & Gamble unites its two leading brands, Head & Shoulders and Old Spice, for a new product that combines the benefits of both labels’ ranges. The launch of the new product, which is the official shampoo of Major League Baseball (MLB), is supported by multi-channel “Season of the Whiff” promotional campaign with a humorous touch.

Procter & Gamble and NFL announced the launch of «Take it to the House,» the company’s 2010 platform for its official National Football League sponsorship, which began in 2009. The program extends Procter & Gamble’s Official Locker Room Products of the NFL campaign from 2009 and adds multiple elements designed to resonate with football fans of all levels.