Honda experiments with different ways of marketing to attract a consumer’s attention. As part of its 2012 Civic campaign, the automaker has released an online game that asks players to create a chain reaction on screen by placing a set of pop-up windows in the correct sequence.
Honda
Toyota (#1), 3M (#2) and Siemens (#3) lead Interbrand’s new global report, ‘Best Global Green Brands.’ In its first global report to focus exclusively on green, Interbrand, the leading brand consultancy, combines public perception of environmental sustainability (‘green’) with a demonstration of that performance based on publically available information and data.
The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell for sure for which product the pioneer ad was created, but according to a range of sources (IMDB is one of them), the first filmed advertising for a today’s global brand was shot for Dewar’s Scotch Whisky (1897). Today, connections between filmmaking industry and brands go beyond this simple presence and include a lot of examples such as much discussed product placement, festival sponsorship and opening cinema clubs, cinema-related advertising campaigns, collaboration with filmmakers on commercials, and creating movies under brands’ supervision.
As part of the ‘Dream The Impossible’ documentary series, Honda debuted its eighth short-film documentary, ‘The Undying Dream,’ at the Sundance Film Festival. Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers @radical.media, the film brings to life a Honda corporate principle—the challenging spirit.
As part of the “Dream the Impossible” Documentary Series, Honda will debut its seventh short-film documentary, “Into the Unknown,” at www.dreams.honda.com on November 7. That evening, a 90-second trailer for the new short-film documentary will air during the premiere of National Geographic Channel’s “Great Migrations,” an epic miniseries event that takes viewers around the world on the arduous journeys millions of animals undertake to ensure the survival of their species.
What are the most important things about a car? We like when it’s fast, maneuvering, reliable, comfortable and spacious, of course. Honda has invited the DTDigital agency to develop a hilarious campaign for its small but roomy Honda Jazz model, which can fit just anything. Together they have launched a website, featuring four experiment spots as well as an invitation for everyone to enter the themed competition and win the vehicle.