AXE has launched a series of new spots to promote its shower gel. The advertising approach remains unchanged, it touches on girls and relationship again. The main idea of the videos is that you should stay awake in the morning in case you don’t want to miss something important.
household detergents
AXE is going on engaging its consumers in its silly but funny campaigns. One year ago the brand launched a faux TV show for men who have problems with ladies, and promised to help everyone who would try to apply the tips and strategies. The campaign has the tagline saying “AXE will fix you up«, and it really does what it promises. Now the brand updates the campaign with a new prank called «Dirty Morning Test» by the Mekanism studio.
With Valentine’s day looming, brands have a great excuse to jump on a new campaign brand-wagon. (albeit a short-lived one). Heineken Italy, for example, has timed the launch of its new ‘Beer Gloss’ lip gloss for women with this romantic occasion. Fine for a quick kiss maybe but what’s the secret to everlasting love?