HUGO celebrates 20 years of creativity with the Red Never Follows art project To celebrate its 20th anniversary, German brand Hugo Boss has launched an exhibition in London under the name “Red Never Follows” that showcases versatile artistic pieces by 20 international modern creatives, inspired by HUGO. Continue reading →
Hugo Boss Has Tapped Asian Actor Chow Yun-Fat To Be Its Brand Ambassador For the first time ever, Hugo Boss has signed established Hong Kong actor Chow Yun-Fat to be its brand ambassador in Asia for its luxury menswear brand Boss Selection. Continue reading →
Why FMCG Brands Should Take Inspiration from the Toys! Have your say, share your thoughts with other readers on this article written by Darren Foley, Managing Director […]
HUGO Create Rounds 18, 19: Another Call for Creative People Just in time for the holiday season, HUGO Create, an initiative launched by HUGO Fragrances, announced a new contest: Season’s Greetings Challenge. This time, customers from all over the world and of different professional skills are invited to create their own designs that will be used during in-store holiday promotion in 2011. Continue reading →