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Hyperquake

Brand Marketers: Tap into the Power of Desire

As a parent of teenagers I frequently hear sentences beginning with the phrase “I need.”  Seriously, do my children really need another new pair of shoes, an iPod, a computer, headphones, boots, skinny jeans, etc.?  When I was growing up and made similar requests my mother used to ask, “Do you need this or do you want it?”

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Posted on 03/12/201303/13/2013 Opinion
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